Young Business Club English
Денис Коблицький

Denys Koblytskyi, 30 years

Business field:
IT consulting, web development, platforms, SEO, digital marketing, Massage salon, spa services
Company:
Threengine Consult, Harmony Massage & Spa, Threengine Consult, Harmony Massage & Spa
Business size:
YBC
Marital status:
Common-law marriage
Looking for in YBC:
Networking, exchange of experience, support, business growth, investment, new directions.

Section 1: About me. Dossier.

Company
Threengine Consult, Harmony Massage & Spa
Business size
YBC
Marital status
Common-law marriage
Movies
"Peaky Blinders" (TV series)
Jackie Chan films
Books
"I Am Manipulating You", Mykyta Nepryakhin
"The Richest Man in Babylon", George S. Clason
Songs
Rock (in the style of Evanescence), English-language and Ukrainian-language music.
Hobbies
Dog training: training a Labrador, Participating in dog shows, Swimming
City
Kyiv

3 events that changed my life

My first serious relationship and first breakup
Getting out of major financial debt and recovering from friends’ betrayals at age 20–23
The full-scale war in Ukraine

2 people who influenced my life

My common-law wife constantly motivates me and gives me confidence.
My friend Arthur, a senior mentor.

1 decision that changed my life

«I learned to make decisions independently and trust myself rather than outside influence.»

Denys Koblytskyi

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Section 2. About the business. Dossier.

Company name
Threengine Consult
Business field
IT consulting, web development, platforms, SEO, digital marketing
Years in business
1
Status
Member
Team size
12 people
Has a partner
No
Countries of operation
Switzerland, United Kingdom, Germany
Company name
Harmony Massage & Spa
Business field
Massage salon, spa services
Years in business
6
Status
Member
Team size
up to 10 people
Has a partner
No
Countries of operation
Ukraine

Section 3: Biography.

Swimming against the current: why one contract is worth hundreds

«I remember well how sports taught me one simple truth: if you swim worse today, do it again tomorrow, and the day after that, until the result becomes your new standard. I brought this principle of persistence into business: I don’t chase the number of clients; I build quality. I prefer a model where one contract is worth a hundred small ones, and the team works not under the whip of oversight, but with a sense of personal responsibility»

My name is Denys Koblytskyi. I am an entrepreneur and engineer who consciously scales quality, not quantity. I lead Threengine Consult, a niche consulting group focused on web development, platform solutions, search engine optimization, and digital strategy «from audit to implementation». I am also involved in the family brick-and-mortar business Harmony Massage & Spa in central Kyiv, where I am responsible for digital, marketing, and scaling.

My model is simple: depth instead of fragmentation, one strong contract instead of a hundred small ones, and a team of responsible professionals without micromanagement.

Listen to everyone, but trust yourself

«I learned to make my own decisions under the influence of others—to listen to everyone, but trust myself. Life is a chain of decisions, and it is important to understand that I am the one responsible. If you make a mistake, learn from it and make your own choice next time—but make it more accurately»

I established Threengine Consult in 2025 as the next step in my own evolution after six years at a digital agency. My partner and I used to do everything—from marketing to development—and, to be honest, we were spreading ourselves too thin. After we split, I focused on what I know best: engineering. Today, we have three partners leading different areas: I am responsible for development and the company’s «backbone»; the team has 12 people, and our clients are based in Switzerland, the United Kingdom, Germany, and essentially all over the world. We deliberately do not work with the Ukrainian market, but remain here physically and mentally. Harmony Massage & Spa is my wife’s business, to which I brought structure to its digital operations and marketing. In peak months, the salon generates around 700 thousand UAH in revenue; annually, 7–8 million UAH, with up to 10 people on staff. I don’t manage day-to-day operations there—that is her area of expertise.

From code to saving lives: two thousand trained in the first year of the war

I work in digital, strategy, and scaling. In 2019, my friends and I founded the public organization Alfa Self Defence, which grew out of the Ukrainian Federation of Pankration and Grappling. I am vice president of the federation’s Kyiv region branch. Initially, we trained instructors for the Anti-Terrorist Operation; in the first days of the full-scale invasion, we held online lectures on safety and psychological resilience for civilians. By the end of February 2022, we had already held our first training sessions for military personnel. In the first year, we trained more than two thousand people—some joined elite units, while the knowledge saved others’ lives. The most powerful moment is when the guys came out of encirclement and said: «We wouldn’t be here without the training.» Since 2023, we have added FPV drones, and alongside this launched patriotic and military-applied education for young people: more than 80 school sessions on tactical medicine, mine safety, and basic survival skills. Our youth group has more than a hundred volunteers. During the first six months of the invasion, we also set up humanitarian aid distribution in Kyiv courtyards: food, generators for units, and targeted assistance. The organization is non-profit; we operate on our own contributions, grants, and partner support.

Three areas, one principle: scale what saves lives

Goals for the near future

Public sector: focus on young people. We are looking for grants and partners to scale our school training program and the training of FPV instructors. - Harmony Massage & Spa: open at least one or two new locations, build a strong client relations department, and standardize service. - Threengine Consult: increase the average contract value through greater expertise while keeping the team compact; at the same time, find and launch our own product or a niche research and development initiative. Our businesses reflect our experience. I don’t know what is «right» for everyone. I know my own course: I scale quality, build a team that doesn’t need supervision, and invest in what saves lives—from code to training. The rest is a matter of technique and time.

Technical expertise plus sales: how Threengine was born

How did you come up with the business idea?

I started out as a developer. Together with a partner who was a salesperson, we decided to combine our technical expertise and sales in a joint business.

An athlete’s discipline as an entrepreneur’s foundation

What key skills helped you launch your business?

Technical knowledge, persistence, athletic discipline, and the ability not to give up

Small-scale clients, lack of focus, and staff shortages: a start without illusions

What were the 3 most difficult challenges you overcame in the first years?

Working with small businesses without scaling Spreading ourselves across too many areas Lack of resources and specialists

Temperature scanners and going global: a business that grows through crises

What crises has your business faced, and how did you overcome them?

COVID-19 - development of software for temperature monitoring Full-scale war - entering international markets, cooperation with the government

Why niche quality beats volume

What decisions proved most effective for growing the company?

Narrowing our focus, moving to high-quality niche development, and working with international clients

Early mistakes as a foundation for resilience

Which of your mistakes do you now consider the most valuable experience?

The many mistakes I made when I was young gave me experience and resilience.

The journey from the first hundred to the first million

How did you earn your first $100?

Promoting cigarettes near the metro at 16–17 years old

How did you earn your first $1000?

Working as a waiter at Porter Pub in Kyiv

How did you earn your first $10 000?

Technology business: developing software for temperature scanners during COVID-19

How did you earn your first $100 000?

Scaling the technology business after the start of the full-scale war, and international projects

How did you earn your first $1 000 000?

The combined revenue of two businesses over the long term.

Section 4: How can I be useful? Experience I can share.

Experience I’m ready to share: from coding to the massage business

IT development, team building, consulting, digital solutions, the military sector, and the massage business.

A system runs on accountability, not regulations

Your experience: how do you systematize a business?

My approach to systematizing a business starts not with processes, but with accountability. I always begin with three things:

  1. Clearly defined roles In every business, it should be clear who is responsible for what and where their area of responsibility ends. Not “we’ll think it through together,” but clear accountability for results.
  2. Transparent numbers instead of gut feelings Systematic management begins with financial visibility: margins, net income, the cost of decisions, and the cost of a mistake. If the numbers haven’t been calculated, the process doesn’t exist.
  3. As few rules as possible, but always followed I don’t like bureaucracy. It’s better to have 5 clear standards that actually work than 50 regulations that nobody reads. A systematic business is one where processes don’t depend on a single person, but also don’t kill flexibility.

x2 is about “less unnecessary work,” not “working more”

Your experience: how do you grow x2 in a year?

My experience shows that x2 isn’t about “working more,” but about “less unnecessary work.”

The key steps that drove growth:

  1. Narrowing our focus We deliberately turned down small, unprofitable projects, even when “the money was right there on the table.” Focusing on strong clients delivers growth without chaos.
  2. Raising the average deal size through value, not volume One in-depth contract with accountability for results can replace dozens of small ones.
  3. A team of seasoned professionals If a manager spends time micromanaging, the business won’t grow x2. I invest in people whose decisions I can trust.
  4. Making quick decisions and accepting mistakes A mistake isn’t a problem. The problem is taking too long to address it.

Section 5: Club value

What am I looking for in the club?

Networking, exchange of experience, support, business growth, investment, new directions.

What have I received from the club?

Connections