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Тетяна Вікторівна Доця

Dotsia Tetiana Viktorivna, 38 years

Business field:
We build long-term partnerships in which clients go through the full cycle—from strategic clarity to operational, financial, and team maturity. This approach maximizes business results and deepens our collaboration: the more systematic the work, the greater the value added for the client and the stronger their position in the market. We do not consult—we transform businesses into managed growth systems. Rather than working with individual functions, we work with the company’s architecture as a whole, implementing strategic changes, optimizing processes, improving financial management, and building powerful teams. This creates a model that operates reliably regardless of the season or the owner’s workload. Our goal is to help Ukrainian businesses become capitalized assets, where conscious management enables them to shape the future rather than put out fires.
Company:
Conscious Management Decisions Agency, Management Decisions Agency “Svidomi”
Business size:
YBC $10 million club
Marital status:
Married
Looking for in YBC:
In the club, I’m looking for a supportive environment that inspires growth and encourages mutual progress. I’d like to meet owners of large businesses.

Conscious Decisions on a Grand Scale: Tetiana Dotsia’s Journey from Trading to Systemic Leadership

Section 1: About me. Dossier.

Company
Conscious Management Decisions Agency
Business size
YBC $10 million club
Marital status
Married
Movies
the series "Billions"
"The Wolf of Wall Street"
Books
"The Financier," "The Titan," "The Stoic," Theodore Dreiser
"Atlas Shrugged," Ayn Rand
Songs
"Vorozhyla" Korolova
"Move" (Bassjackers Remix) Adam Port
Electronic music
Hobbies
Alpine skiing for 22 years, Diving to 40 meters, Techno festivals (especially Tomorrowland), Travel, Mountain trekking, Gym
City
Kyiv

3 events that changed my life

Ending a 16-year partnership;
Halloween 30.10.2018 — meeting the man I love;
Birth of my daughter.
Доця Тетяна

2 people who influenced my life

parents
S.A. Taruta (my second father)

1 decision that changed my life

«Going to Kyiv to pursue a higher education degree in international economics at Taras Shevchenko National University of Kyiv. »

Dotsia Tetiana Viktorivna

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Section 2. About the business. Dossier.

Company name
Management Decisions Agency “Svidomi”
Business field
We build long-term partnerships in which clients go through the full cycle—from strategic clarity to operational, financial, and team maturity. This approach maximizes business results and deepens our collaboration: the more systematic the work, the greater the value added for the client and the stronger their position in the market. We do not consult—we transform businesses into managed growth systems. Rather than working with individual functions, we work with the company’s architecture as a whole, implementing strategic changes, optimizing processes, improving financial management, and building powerful teams. This creates a model that operates reliably regardless of the season or the owner’s workload. Our goal is to help Ukrainian businesses become capitalized assets, where conscious management enables them to shape the future rather than put out fires.
Years in business
The company has been in business for 17 years
Status
10 Million
Team size
We currently have 20 employees.
Has a partner
No
Countries of operation
Ukraine, America, Europe.

Section 3: Biography.

I am Tetiana Dotsia, founder of the management solutions agency «Svidomi» and an entrepreneur who built an international business in agricultural exports, logistics, and industrial projects. Today, my key areas of expertise are business systematization, company growth strategy, and scaling businesses through management decisions. Before the full-scale invasion, my business portfolio included several large-scale operations, where I served as founder and managing partner. The teams I managed supplied an average of 50 000 tons of raw materials to countries across Europe and the Middle East every month.

A pivotal stage in my development was the strategic decision to move from exporting raw materials to producing finished goods. This step enabled us to scale the business and build effective operational management models. My experience includes hands-on work building strong teams, organizing international supply chains, and developing business growth strategies.

I graduated from Taras Shevchenko National University of Kyiv with a degree in International Economics and earned a Senior Executive MBA from MIM-Kyiv. Internships in China (Alibaba, Geely, Tencent, Huawei) and studies at CEIBS shaped my global perspective on business. Today, I work as an entrepreneur and consultant, helping business owners move from chaotic management to systematic businesses with clear strategies, finances, teams, and business processes.

How did you come up with the business idea?

The idea for the management solutions agency «Svidomi» came not from theory, but from the practical experience of managing a business and scaling a company. When my first business began growing rapidly, it became clear that a strong product and team do not guarantee results without a clear business growth strategy and management system. That was when we developed our own methodology, which enabled us to move from chaos to a well-managed business system. As a result, management decisions became more deliberate, and the company was able to grow steadily.

What key skills helped you launch your business?

Above all, the ability to make quick decisions in crisis situations and adapt the business to change. This is what enabled us to:

  • maintain control of the business
  • make effective management decisions
  • ensure the company’s steady growth even during crises.

What were the 3 toughest challenges you tackled in the first years?

One of the biggest challenges was the large-scale recruitment of around 250 people to build the Gulliver Shopping and Entertainment Center. This required quickly creating a system for managing the team and processes. The second challenge was working under constant scrutiny from government authorities, which required clear organization of processes and accountability. These experiences laid the foundation for understanding that complex projects cannot be scaled without business systematization and a clear company structure.

What crises has your business faced, and how did you overcome them?

My business went through several crises, but we tried to turn each one into an opportunity. During the 2008 crisis, we launched a new line of business: importing construction materials from China. It later grew into a large-scale business importing a range of goods in containers for the business-to-business sector. In 2014, amid another economic crisis, we began exporting grain to China and later to other countries around the world. During the COVID-19 pandemic, we acquired two grain elevators and leased transshipment capacity in Kherson. This allowed us to build a complete operating cycle, from growing crops to supplying grain and oilseeds around the world.

Which decisions proved most effective for company growth?

First, hiring people from companies operating at the scale we plan to reach in the coming years. This sharply shortens the organization’s learning curve: instead of growing into that level through trial and error, the team starts working right away with the mindset required for the next level of complexity. In effect, we bring in management experience rather than trying to develop it within the company. Second, avoiding management paralysis during crises.

Businesses usually incur their greatest losses not because of wrong decisions, but because of delayed ones. That is why the principle of «make a quick decision, then adjust» proved more effective than an overly long analysis. During crises, we also shortened our planning horizon, increased the frequency of management cycles, and allowed ourselves to make decisions that were not perfect but were timely.

Which mistake do you now consider your most valuable learning experience?

My most valuable learning experience was trying to save a partnership when it was already clear that we had fundamentally different visions for the future of the business: our tolerance for risk, growth horizons, desired company size in a year, and circle of partners. Any compromises only slowed progress. In the end, I realized that sometimes going separate ways is not a failure, but a deliberate management decision that allows the business to keep moving forward at speed.

Доця Тетяна Вікторівна

How did you earn your first $100?

My grandmother, an agronomist and entrepreneur, let me sell produce from her fields. That’s how I earned my first pocket money.

How did you earn your first $1000?

As a student, I wrote paid assignments and thesis papers.

How did you earn your first $10 000?

It happened while working in residential and commercial real estate construction.

How did you earn your first $100 000?

By importing approximately 300-350 containers of goods per month from China to Ukraine for the business-to-business sector.

How did you earn your first $1 000 000?

In agribusiness. We started by trading grain and oilseed crops around the world, then expanded the model by adding cultivation, our own processing, and transshipment of products. Integrating the entire value chain allowed us to reach our first million.

Section 4: How can I be useful? Experience I can share.

I can share practical experience I have gained as an owner across various industries, including construction, import-export, manufacturing, logistics, agriculture, and international operations. In particular, how to divide areas of responsibility so decisions do not come back to the owner; which financial reports really matter to a manager; and why turnover often grows while net profit does not. Also, how to determine whether a problem lies with people or processes. Through the work of our agency, Svidomi, we also actively help businesses achieve steady growth using clear methods and tools. Here are the main areas where we can be of help:

  1. Team recruitment using the unique Svidomi method — we fill challenging C-level and mid-level vacancies, as well as rare, highly specialized roles.
  2. Strategic sessions — using our proprietary methodology and two moderators, enabling us to work through the strategy in detail and embed it at every level.
  3. Business process systematization — we help create an organizational structure, document business processes, develop a training and instructions system, and establish a KPI system.
  4. Finance — we set up management accounting and develop financial and legal models so businesses can make decisions based on accurate figures. With these approaches, we do more than help businesses solve immediate problems; we create a sustainable and effective system for long-term growth.

Your experience: how do you systematize a business?

My experience has shown that business systematization does not begin with spreadsheets, regulations, or a formal organizational structure. It begins when an owner has accumulated enough practical experience and honestly acknowledges that the company is going around in circles, the same problems keep recurring, and most decisions have become repetitive and cyclical. That is when the need arises not simply to «put things in order,» but to rethink one’s own journey and look at the business from above. To me, systematization is not about mechanically organizing processes.

It is about rethinking what has already happened in the company: what we did right, where we reached a dead end, which decisions kept recurring, and which difficulties had begun to follow a familiar pattern. When the owner looks at this not from within the daily operations, but from a little higher up, they begin to see patterns. And it is from this point that building a system can begin. I do not believe in one-size-fits-all business remedies. You cannot simply take someone else’s template, insert your own job titles, and expect to get a working system.

Every company follows its own path, so for me, systematization is always about finding a solution of its own. Yes, I draw on the experience of different businesses and recognize recurring models, common mistakes, and effective approaches, but the value lies not in copying someone else’s experience, but in rethinking your own and using it as the basis for building your own management model. Another important principle in my approach is that systematization always begins with strategy. Even if it has not been formally set out, the owner needs to have an inner sense of where they are taking the business, why they are making changes in the first place, and what they want the company to become.

Without this guiding direction, any processes, roles, and structures may be formally correct but will not contribute to real results. In my experience, the impetus for systematization is very often not an abstract desire to “put things in order,” but a deeper, personal question: do I really want to spend many more years constantly putting out operational fires? And it is this question that helps one move from the chaotic accumulation of experience to the deliberate building of a system. Once this realization comes, it becomes possible to talk about roles, processes, responsibility, management frameworks, and other tools.

But it is important to remember that tools are not the starting point; they are the result of asking the right question. I also see that systematization can lead to different outcomes, and that matters too. For some, it is a path to scaling; for others, to increasing the value of the business; for others, to launching new areas of activity; and for others, to freeing up their own capacity so they are not completely consumed by day-to-day operations. Personally, for me, it is closely connected to the possibility of building a business that does not take over your whole life, but leaves room for family and other important things.

But I understand very well that every owner may have a different goal, and the system must be built to serve that goal. So, in short, this is what my experience has taught me: business systematization begins with accumulated practical experience, moves into rethinking that experience, is guided by strategy, and only then takes shape as a management system that serves the goals of a particular owner.

This is how a business stops going around in circles and begins to develop more deliberately and sustainably.

Section 5: Club value

What am I looking for in the club?

In the club, I’m looking for a supportive environment that inspires growth and encourages mutual progress. I’d like to meet owners of large businesses.

What have I received from the club?

The club has become a platform where we can connect with like-minded people, get support, and exchange experience. It has given me not only new opportunities to grow my business, but also a community of amazing, strong people. It’s a place where you’re always learning and constantly motivated to keep moving forward. A place that helps you move ahead, grow, and keep going. The club fosters a sense of shared purpose, as we work together toward results and support one another.