Iryna Repchina, 43 years

Business field:: Artificial intelligence integrations, business process automation, and building effective teams. Our approach combines practical business experience with technological expertise.
Company:: ProPersonal AI
Business size:: YBC Wise
Marital status:: Married
Looking for in YBC:: Who would you like to meet in the club? I’m very interested in meeting potential investor partners. I’m confident that a competitive, strong business is built by professional teams (which I already have) and through beneficial partnerships (which I’m looking into). I’d also like to meet owners of marketing and consulting agencies to explore partnering on business-to-business client referrals. I have a proposal for exchanging clients. I’d like to meet women who lead companies to exchange experiences on balancing family and business, and to enjoy interesting leisure activities and travel together.

Section 1: About me. Dossier.

Company

ProPersonal AI

Business size

YBC Wise

Marital status

Married

Movies

"The Social Network"
"Hidden Figures"

Books

15 years ago—"The 7 Habits of Highly Effective People"; overall, every book I read influences my life. Recent reads: "To Paradise in an S-Class", "Radical Forgiveness"

Songs

All songs and music depend on my mood and state of mind. For karaoke, Ukrainian folk songs (Oy u vyshnevomu sadу); for background music, jazz; for sports, a special playlist.

Hobbies

Sports, Running, Tennis

City

Chernihiv

1 event that changed my life

In my life, changes have mostly followed negative events: the war and the dissolution of a business partnership (I left the operational management of the business and moved in a different direction).

2 people who influenced my life

My mother; she has invested more in me than anyone else.

A mentor

1 decision that changed my life

«Ending a business partnership»

Iryna Repchina

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Section 2. About the business. Dossier.

Company name

ProPersonal AI

Business field

Artificial intelligence integrations, business process automation, and building effective teams. Our approach combines practical business experience with technological expertise.

Years in business

Status

Wise

Team size

Has a partner

Countries of operation

Ukraine, European countries

Section 3: Biography.

15 years in business, 18 stores—and a fresh start from scratch after 2022

My name is Iryna Repchyna. I have been an entrepreneur for over 15 years, co-founded a furniture store chain, and worked on developing manufacturing and retail. Today, I head ProPersonal, a consulting agency specializing in business process optimization and the implementation of artificial intelligence. I also deliver corporate training because I believe knowledge should be shared so it can grow.

People often ask me, «What is the secret to rapid growth?» My answer is simple: a discipline of speed. Speed is my currency. I accelerate when others freeze, and take responsibility when it would be easier to step back. The strongest business stories are born neither in presentations nor in spreadsheets—they emerge from the details of life: mornings when you build your endurance before the workday; decisions to step away honestly from managing a family business; moments when you get back up after losses and rebuild everything from scratch.

My journey is not about overnight success. It began with a family business, hands-on experience in a store, and a deep understanding of the product and the customer. In 2005, my brother and I spun off our own furniture company within the group, launched manufacturing, and began building a store network across Ukraine. By 2022, we had 18 retail outlets, operated in B2C and B2B, and distributed several European brands. But the numbers are only the backdrop.

The real story is about processes, people, and the choices you make when everything changes.

Labor shortages and AI as an answer to routine tasks

How did the business idea come about?

The idea came about in response to labor shortages and the need to automate routine processes using AI.

What key skills helped you launch the business?

business analytics; building and documenting operational processes;
HR and recruiting;
hands-on experience managing businesses;
the ability to build strong teams;
the ability to identify weaknesses in processes.

Building a team and processes during wartime

What were the 3 most difficult challenges you faced in the early years?

Allocating finances.
Building a company with our own funds.
Building a team and processes during wartime.

80% of assets destroyed: the warehouse in Chernihiv and a forced departure

What crises has your business faced, and how did you overcome them?

The full-scale war in 2022.
The loss of about 80% of the family business's assets when the warehouse in Chernihiv was destroyed.
Being forced to leave the country with my children.

How we overcame them:

starting a new business from scratch;
actively seeking partners;
communicating openly;
quickly entering the European recruitment market.

Which decisions proved most effective for the company's growth?

shifting from HR consulting to AI automation;
bringing on strong IT specialists;
creating custom and off-the-shelf AI solutions;
focusing on real business value, not «trendy AI».

The decision to bring in an investor came too late

Which of your mistakes do you now consider your most valuable experience?

The decision to bring in an investor came too late.

Family Business and the Sale of a Cleaning Company

How did you earn your first $100 and 1 000?

I earned my first money while working in the family business right after university.

How did you earn your first $10 000?

By selling my own cleaning company. It was an incredible experience, and I was able to do it all myself.

ProPersonal AI as a Source of the First Six- and Seven-Figure Sums

How did you earn your first $100 000?

With my own company, ProPersonal AI

How did you earn $1 000 000?

Through the well-coordinated, structured work of my own company, ProPersonal AI

Section 4: How can I be useful? Experience I can share.

AI in Business Processes: From Automation to Training

Integrating AI into business processes;
Automating communications with staff and clients;
Optimizing operational processes;
Practical application of AI tools;
AI training (delivering courses, participating in AI Club).

Every Process Has an Owner, Rules, and Data

Your experience: How do you systematize a business?

Systematization does not start with tools. We document key processes (sales, communication, management, finance) and identify where time and control are being lost. Then we standardize everything: clear roles and metrics. Every process has an owner, rules, and data. The business should become as manageable and predictable as possible.

2x Growth Is Not About «Working More», but About Eliminating the Unnecessary

Your experience: How do you grow 2x in a year?

2x growth is not about "working more" but about eliminating the unnecessary. Focus on three things: - eliminate manual routine tasks, - strengthen the team with clear goals and numbers, - concentrate resources on the 20% of actions that deliver 80% of the results. The owner must stop "putting out fires" personally.

Section 5: Club value

What am I looking for in the club?

Who would you like to meet in the club? I’m very interested in meeting potential investor partners. I’m confident that a competitive, strong business is built by professional teams (which I already have) and through beneficial partnerships (which I’m looking into). I’d also like to meet owners of marketing and consulting agencies to explore partnering on business-to-business client referrals. I have a proposal for exchanging clients. I’d like to meet women who lead companies to exchange experiences on balancing family and business, and to enjoy interesting leisure activities and travel together.

What have I received from the club?

Networking