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Віталій Мацелюх адвокат

Matseliukh Vitalii, 40 years

Business field:
Business protection, dispute resolution, anti-raider measures; GR/CGA lobbying for business interests
Company:
Artius Law Firm
Business size:
YBC Wise
Marital status:
Father of three children
Looking for in YBC:
I joined YBC to grow and surround myself with ambitious people. It matters to me to hear from entrepreneurs who think bigger and to learn not only from their successes but also from their mistakes. I’m convinced that your environment shapes your growth trajectory. That’s why I’m looking for people who have already achieved more and can help me grow through their mindset, high standards, and example.

‘Nothing is impossible!’ Rebranding, discipline, government relations: the growth formula for the Artius Law Firm

Section 1: About me. Dossier.

Company
Artius Law Firm
Business size
YBC Wise
Marital status
Father of three children
Movies
The Pursuit of Happyness
The Godfather
The Green Mile
The Intouchables
Books
Small Dreams Do Not Exist: On Courage, Imagination, and the Making of Modern Israel, Shimon Peres
Getting Things Done: The Art of Stress-Free Productivity, David Allen
The Singapore Story: Memoirs of Lee Kuan Yew
Songs
I’m not attached to a single artist or genre—for me, music is always about mood and context. In the car, I listen to classical music or audiobooks; at work, mostly jazz, because it helps me concentrate and keep a steady rhythm. When exercising, I prefer something more upbeat and energetic. Among contemporary artists, I often listen to Imagine Dragons and Linkin Park. At the same time, I’m not a fan of any one style—I choose music according to what the moment calls for. Paradoxically, over the years I’ve become a fan of silence. When I started training professionally, headphones and music during workouts were prohibited. This helped me develop a habit of focusing inward. Today, I’m comfortable working without background noise—sometimes I’ll put something on, but silence is a resource for me.
Hobbies
Triathlon (Ironman), Basketball, Chess
City
Kyiv

3 events that changed my life

Moving from Zhytomyr to Kyiv and studying at Taras Shevchenko National University of Kyiv
Founding a company one year after graduating from university (2008)
Joining YBC and starting triathlon (2018–2019), which brought discipline and changed my approach to time, structure, and development

2 people who influenced my life

Grandfather Vitalii My grandfather’s name was Vitalii, and I was named after him. He was an exceptionally strong personality—principled, ambitious, and highly respected. He held senior positions, was an influential person, and was also very humane. I remember the period of the Orange Revolution: nationally prominent politicians would visit him, and to me this was a testament to his stature and reputation. But what mattered most was not his status, but how he raised me. He instilled in me a sense of responsibility, a strong work ethic, and respect for people. He invested a great deal in me through his values, example, and attitude toward work. He will always remain a moral compass and mentor to me.
A partner like an older brother My partner and I have worked together since 2008—that is 18 years of shared experience. To me, he is not just a business partner, but someone from whom I learned to think bigger—in business, sports, and life. He taught me to make mature decisions and think strategically, and instilled in me a sense of structure and a drive to win. Our partnership is an example of long-term trust and shared growth.

1 decision that changed my life

«Starting my own company in 2008, immediately after university, despite my fear and lack of business experience.»

Matseliukh Vitalii

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Section 2. About the business. Dossier.

Company name
Artius Law Firm
Business field
Business protection, dispute resolution, anti-raider measures; GR/CGA lobbying for business interests
Years in business
18 (since 15.04.2008)
Status
Wise
Team size
21 (at Artius); and approximately 3000 people in the holding company with the Partner.
Has a partner
Yes
Countries of operation
Ukraine, Romania, France, Germany.
Віталій Мацелюх

Section 3: Biography.

NBU leadership’s lawyer and founder of the Artius law firm

My name is Vitalii Matseliukh, and today I am a lawyer in Kyiv and the head of the law firm Artius — a Kyiv-based legal company working at the intersection of business protection, corporate dispute resolution, and GR projects.

For four years, I represented the entire leadership of the National Bank of Ukraine in criminal proceedings. I also served as an adviser to the Mayor of Lviv on city security. My professional focus is on complex, systemic cases where decisions affect not only companies but also institutions and entire industries.

I am originally from Zhytomyr. Moving to Kyiv was my entry point into ‘big processes’ and the formation of my professional identity as a lawyer specializing in business protection. In 2006, while still a student at Taras Shevchenko University, I began working at the Tender Chamber of Ukraine. It was a strong start: studying at one of the country’s leading universities and landing my first job on Khreshchatyk. When the Tender Chamber was shut down and hundreds of people were left without work, I did not look for a ‘comfortable job.’

I created work for myself and founded my own law firm. In our first years, we worked exclusively in public procurement, providing legal support for tenders and helping contracting authorities and bidders. Later, I began developing a corporate law practice, which grew and was complemented by a business protection practice.

We began working on anti-raiding protection. This involved nighttime callouts, forceful confrontations, and working under public and political pressure. I personally led operations to protect business properties—from large commercial complexes to industrial enterprises in Kyiv. In some cases, confrontations escalated into physical altercations, the involvement of armed security, and mass provocations. There were situations when we were literally carried off construction sites during organized political rallies. It was an experience that toughens you and forces you to think quickly, calmly, and strategically.

At the same time, I gained unique experience working against state institutions and alongside them. I filed lawsuits against the Cabinet of Ministers of Ukraine and handled complex proceedings in which the state was the opposing party. Later, I began working with senior government officials and taking part in preparing decisions and regulatory initiatives. This gradually sparked my interest in GR lobbying and public administration, where legal expertise becomes a tool for influencing the rules of the game. 2015 was a pivotal year for the business. We dropped the nondescript name ‘World of Legal Services’ and undertook a complete rebrand, creating ‘Artius’—a clear, bold, recognizable brand with a more aggressive marketing strategy. This was not a cosmetic update but a rethinking of our positioning.

The result was a qualitative leap in growth and entry into a different tier of clients and requests. A second, parallel vector of my development was personal discipline.

Triathlon taught me to stick to a calendar, a routine, and a plan without ‘rescheduling.’ I brought the logic of sport into business: deadlines, consistency, and accountability. Sport taught me discipline and to keep pursuing my goals, stubbornly, one small step at a time. For me, the office is a space for concentration. I consciously separate work from home. I do not work at home: there is no computer and no work-related activity there. If necessary, I will come to the office on a Saturday or at night, but I do not mix a place of rest with a place for making decisions.

A distinct strategic focus in recent years has been GR projects and work at the intersection of business and government. I have a second degree in public management and administration, which I earned at Taras Shevchenko National University of Kyiv. I have completed a number of specialized programs, including studies at the Aspen Institute. My professional vision goes beyond providing legal services: I am interested in influencing the rules of the game through reform, lawmaking, and public administration.

In the coming years, I see myself in public policy—as a deputy minister, minister, or member of parliament—with a focus on legal affairs and security. After the full-scale war began, we launched the volunteer project ‘Legal Army’—a Telegram channel that brought together dozens of lawyers to provide free legal assistance. At first, we helped with evacuation, employment, and finding resources. Later, we focused on legal consultations. To me, this is an example of how a professional community can quickly organize itself and serve society without external motivation.

At the same time, I am involved in mentoring. In particular, I was invited to mentor at KSE. For me, sharing experience is an investment in an environment that shapes future leaders. If I talk about my personal life, my sense of happiness is connected to the people close to me. I enjoy results—winning cases, strategies put into action, and large-scale projects. But my family is my greatest source of inner strength. For my own 40th birthday, I organized a week-long trip for the whole family instead of a personal celebration. It matters to me that everyone around me is doing well, not just me.

I live at a high intensity. Ideas, new projects, and strategic decisions often keep me awake longer than I would like. That feels natural to me—movement, development, and scaling up. I think in terms of systems and influence. And that is the trajectory I see for myself going forward.

12 thousand letters sent by the whole family that launched the business

How did the business idea come about?

The business idea grew out of an opportunity that opened up after the Tender Chamber of Ukraine was shut down. Following legislative changes, around 700 people lost their jobs, but the market did not disappear—thousands of public contracting authorities remained who did not know how to conduct tenders themselves. I saw a clear imbalance: there was demand, and we had expertise in providing legal support for public procurement. In 2008, we started a company with four people.

Our first major sales effort was very practical: we prepared a short commercial proposal, printed 12 thousand letters, bought envelopes and stamps, and mailed them as a family. This immediately brought in contracts and got the business growing. At first, we worked in public procurement, and later expanded to offer a full range of legal services focused on business protection.

Unfazed by status, with the discipline of sport and GTD

What key skills helped you launch the business?

Several fundamental principles were the foundation of my growth.

First, not being intimidated by status. I believe all people are equal, so I can walk into any office and talk to anyone—from an entrepreneur to the head of a large institution. In business protection and GR projects, this helps speed up decision-making.

Second, discipline and consistency. Sport instilled stamina and respect for routine in me. The GTD approach taught me to clear my head, organize tasks, deal with small things immediately, and plan complex ones clearly. This became the operational foundation of the business.

Third, strategic thinking. I do not make impulsive decisions; I value thorough preparation. For example, we spent 11 months working on the brand. To me, business is not a sprint but a long game of chess.

When I was seen as ‘too young’ at 22

What were the 3 most difficult challenges you faced in the first years?

  1. The lack of a proper office. Our first office was essentially... Clients seeking legal services for their businesses expected structure and scale.
  2. Distrust because of my age. At 22, I was often seen as too young. I had to make up for it with expertise, confidence, and results.
  3. Lack of management experience. I had no background working at a law firm and did not understand operational processes, accounting, or bureaucracy. The hardest part was not selling a service but managing the company properly every day.

When I was seen as ‘too young’ at 22

What crises has your business faced, and how did you overcome them?

The crises came in cycles. During economic downturns, clients cut budgets, and the legal services market for businesses is among the first to feel the impact. We responded by restructuring sales and changing our focus. The second challenge was the team. A legal business cannot be scaled mechanically: every professional is an individual. You have to keep training people, integrating them, and maintaining the culture. Some people leave, and the cycle starts again. My task is to preserve

The 2015 rebrand: how the Artius brand was born

Which decisions proved most effective for the company’s growth?

The most powerful decision was the 2015 rebrand. The transition from ‘World of Legal Services’ to the Artius Law Firm was a strategic step in positioning ourselves as a law firm focused on business protection and GR lobbying. The name ‘World of Legal Services’ did not work as a positioning tool. We spent 11 months preparing the new identity, and on November 11, 2015, we registered the Artius Law Firm. A concise name, a contrasting color scheme, and a bold visual style—all of this made us stand out sharply in the market. In 2016, the company grew rapidly thanks to stronger marketing and a presence in professional rankings.

For me personally, the turning point was becoming more systematic: discipline, clear deadlines, strategic goals, and an operating model. This made it possible to scale our legal support for businesses without compromising quality.

Excessive trust as the most costly lesson

Which of your mistakes do you now consider your most valuable experience?

My most valuable mistake was trusting too much. I am focused on results and freedom, and I do not like excessive control. But at times, this led to financial losses or responsibility being shifted onto me. In business, especially when protecting assets and providing legal support to companies, process control is critical.

Мацелюх Віталій

The first $100 at age 14, at my grandfather’s bakery

How did you earn your first $100?

I earned my first $100 while I was still at school. I worked at a bakery where my grandfather was the director. For a month, I handled operational tasks involving the preparation of delivery notes and earned about 500 hryvnias—at the time, that was a little over 100 dollars. It was my first experience being responsible for results. I was only 14 at the time.

A thousand in the late 90s assembling computers

How did you earn your first $1 000?

I earned my first thousand dollars in the late 90s, having become interested in computers. I assembled and configured PCs, installed software, and combined technical support with selling computers and phones. It was the gradual result of consistent work.

Ten thousand after launching a company in the crisis-hit year of 2008

How did you earn your first $10 000?

I earned my first $10 000 after launching a company in 2008, when we entered the tender services market following the liquidation of a specialized organization. Despite the 2008 crisis, we quickly gained momentum. I bought my first car and an expensive-for-the-time laptop—it was a tangible marker of moving up to a new level.

One hundred thousand after rebranding and scaling up

How did you earn your first $100 000?

My first $100 000 became possible after rebranding and scaling up the business in 2015–2016. A new brand, clear positioning, and active marketing produced measurable financial results.

A million, still reinvested in the business and assets

How did you earn your first $1 000 000?

I have not yet personally accumulated a million dollars as liquid capital. In total, I have already worked with amounts of that scale, but the funds have been reinvested in the business and assets.

Section 4: How can I be useful? Experience I can share.

Business protection, strategy, and personal effectiveness — three dimensions

My practical experience is useful to entrepreneurs in several key areas:

First — business protection. I work on matters involving the preservation of assets and the protection of property and companies in conflict situations. I have experience with anti-raider measures and working under public pressure and high stakes. I understand how to build a legal position, establish a framework for negotiations, and act in forceful scenarios without losing control of the situation. The main message I convey to my clients is that we will take any headache off their hands, while the business's job is simply to grow and develop.

Second — management and strategy. I managed large organizations in partnership with a holding company of around 3000 people, working on strategic development and business relaunches through branding and marketing. I can share practical experience in systematizing a company, building a well-managed organization, and implementing management tools.

A separate area is personal effectiveness. I use the GTD approach and help entrepreneurs turn chaos into a system: one place to capture tasks, clear prioritization, follow-through, and freeing up the mind for strategic thinking.

Years toward systemization: from GTD to the Business Constructor

Your experience: how do you systematize a business?

Systemization does not happen after reading a single book. In my case, it was a multi-year process involving learning, implementing tools, and changing my personal management habits. The foundation was the GTD approach: one place to capture tasks, the two-minute rule, and clear classification — do, delegate, or schedule. The main principle is that the mind should generate ideas, not store unfinished processes. At the company level, systemization took shape through external educational programs and coaching. We organized workflows, document management, financial accounting, and reporting. The Business Constructor program played a significant role in this, providing a structured management model.

Why x2 growth is impossible without operations growing in sync

Your experience: how do you grow x2 in a year?

To grow x2, twice as many target customers need to learn about the company. Increasing investment in marketing and market presence predictably increases the flow of inquiries. However, scaling is constrained not only by lead generation, but also by operational capacity. In many businesses, execution becomes the bottleneck: the team, processes, resources, and equipment. Growth is possible only when marketing and operational capacity are expanded in sync.

In the field of business protection and legal services for entrepreneurs, this means strengthening marketing, public visibility, presence in professional rankings, and professional positioning. That is what created a qualitative leap.

Section 5: Club value

What am I looking for in the club?

I joined YBC to grow and surround myself with ambitious people. It matters to me to hear from entrepreneurs who think bigger and to learn not only from their successes but also from their mistakes. I’m convinced that your environment shapes your growth trajectory. That’s why I’m looking for people who have already achieved more and can help me grow through their mindset, high standards, and example.

What have I received from the club?

The club has given me exactly what I came for: a broader perspective on entrepreneurship and life. At first, I was motivated by the strong membership and the close-knit community. Today, I feel the need for even deeper in-person interaction and a high-quality environment for scaling up.