From working at an export company to building an international business of his own
I am Vitalii Yakymiv, founder of Viola Trading Group LLC. We help Ukrainian food and beverage producers enter international markets.
I made my way into business through working in export. I worked at an export company, where I gradually developed my expertise and began building relationships with international partners independently.
At one point, one of them told me: «I work with you, not with the company». That was an important signal for me. I realized that the value a partner receives is connected not only to the company I work for, but also to my personal knowledge, experience, and ability to run this business.
After that, I decided to try working independently. At first, I continued developing export as a separate professional activity, and later realized that I could build my own company on this expertise. That is how Viola Trading Group came into being in 2018.
At the start, the main task was to help Ukrainian producers find buyers abroad. Over time, our scope of work expanded: today, we support companies in taking their products to international markets, help with negotiations, product adaptation, labeling and packaging, and work to build long-term partnerships.
Confidence, export knowledge, and a focus on results
What key skills helped you launch your business?
Self-confidence, knowledge of export, a focus on the end result, and the desire to always create value for our partners.
For me, it is important not simply to do what we agreed on, but to try to give the client more than they expect.
Losing a partner and building a strong team
What were the 3 most difficult challenges you overcame in the early years?
- Losing a partner. We were heavily dependent on them, so after this happened, we had to restructure and diversify the business.
- Building a strong team.
Expanding the client base and building long-term partnerships
Which decisions proved most effective for the company's growth?
- Expanding the client base.
- Working on our own image and reputation, both personal and that of the company.
- Focusing on long-term partners. For me, it is important to build relationships that can withstand market fluctuations and provide a stable foundation for growth.